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		<title><![CDATA[Movie Industry Press Releases - All Forums]]></title>
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		<description><![CDATA[Movie Industry Press Releases - https://www.movieindustrypressreleases.com/press-releases]]></description>
		<pubDate>Thu, 16 Apr 2026 02:02:02 +0000</pubDate>
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			<title><![CDATA[Steven Spielberg Sets New Film for Summer 2026, Reunites With ‘Jurassic Park’ and ‘Wa]]></title>
			<link>https://www.movieindustrypressreleases.com/press-releases/thread-6.html</link>
			<pubDate>Sat, 31 Jan 2026 04:59:26 +0000</pubDate>
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			<description><![CDATA[Steven Spielberg Sets New Film for Summer 2026, Reunites With ‘Jurassic Park’ and ‘War of the Worlds’ Screenwriter<br />
By Rebecca Rubin<br />
<br />
<img src="https://variety.com/wp-content/uploads/2023/01/GettyImages-1455627550-e1716479308602.jpg?w=1000&amp;h=667&amp;crop=1" loading="lazy"  alt="[Image: GettyImages-1455627550-e1716479308602.jp...667&amp;crop=1]" class="mycode_img" /> <br />
<br />
Steven Spielberg has lined up his next feature film, which will be released in 2026.<br />
<br />
Universal Pictures is backing the movie, which will open in theaters on May 15, 2026. It’s unclear what the untitled project — which the studio described as a “new original event film” — is about, though Variety previously reported that Spielberg is working on a UFO story.<br />
<br />
David Koepp, whose previous work with the filmmaker includes “Jurassic Park,” “War of the Worlds” and “Indiana Jones and the Kingdom of the Crystal Skull,” is writing the script from a story by Spielberg. Kristie Macosko Krieger will produce the film.<br />
<br />
Spielberg, who does not need much of an introduction, is Hollywood’s most commercially successful filmmaker, having helmed blockbusters like “Jaws” and “E.T.,” on top of the “Indiana Jones” and “Jurassic Park” franchises. He’s also a three-time Oscar winner for “Schindler’s List” and “Saving Private Ryan.”<br />
<br />
He most recently directed “The Fabelmans” for Universal. Inspired by Spielberg’s own upbringing, the story followed a film-obsessed teenager growing up in Arizona and Northern California. Though “The Fabelmans” received several Oscar nominations, it struggled at the box office, earning just &#36;45 million worldwide.<br />
<br />
Spielberg’s film before that, 2021’s “West Side Story,” also hit the wrong notes at the box office with &#36;76 million globally against its &#36;100 million budget. The musical adaptation hit the big screen as COVID was surging, which didn’t help, but post-pandemic moviegoing habits haven’t been kind to films aimed at older audiences.<br />
<br />
As movie theaters crawl toward a comeback, Spielberg will perhaps reclaim his crown as the king of summer blockbusters.<br />
<br />
<a href="https://variety.com/2024/film/news/steven-spielberg-next-movie-summer-2026-release-date-1236014435/" target="_blank" rel="noopener" class="mycode_url">https://variety.com/2024/film/news/steve...236014435/</a>]]></description>
			<content:encoded><![CDATA[Steven Spielberg Sets New Film for Summer 2026, Reunites With ‘Jurassic Park’ and ‘War of the Worlds’ Screenwriter<br />
By Rebecca Rubin<br />
<br />
<img src="https://variety.com/wp-content/uploads/2023/01/GettyImages-1455627550-e1716479308602.jpg?w=1000&amp;h=667&amp;crop=1" loading="lazy"  alt="[Image: GettyImages-1455627550-e1716479308602.jp...667&amp;crop=1]" class="mycode_img" /> <br />
<br />
Steven Spielberg has lined up his next feature film, which will be released in 2026.<br />
<br />
Universal Pictures is backing the movie, which will open in theaters on May 15, 2026. It’s unclear what the untitled project — which the studio described as a “new original event film” — is about, though Variety previously reported that Spielberg is working on a UFO story.<br />
<br />
David Koepp, whose previous work with the filmmaker includes “Jurassic Park,” “War of the Worlds” and “Indiana Jones and the Kingdom of the Crystal Skull,” is writing the script from a story by Spielberg. Kristie Macosko Krieger will produce the film.<br />
<br />
Spielberg, who does not need much of an introduction, is Hollywood’s most commercially successful filmmaker, having helmed blockbusters like “Jaws” and “E.T.,” on top of the “Indiana Jones” and “Jurassic Park” franchises. He’s also a three-time Oscar winner for “Schindler’s List” and “Saving Private Ryan.”<br />
<br />
He most recently directed “The Fabelmans” for Universal. Inspired by Spielberg’s own upbringing, the story followed a film-obsessed teenager growing up in Arizona and Northern California. Though “The Fabelmans” received several Oscar nominations, it struggled at the box office, earning just &#36;45 million worldwide.<br />
<br />
Spielberg’s film before that, 2021’s “West Side Story,” also hit the wrong notes at the box office with &#36;76 million globally against its &#36;100 million budget. The musical adaptation hit the big screen as COVID was surging, which didn’t help, but post-pandemic moviegoing habits haven’t been kind to films aimed at older audiences.<br />
<br />
As movie theaters crawl toward a comeback, Spielberg will perhaps reclaim his crown as the king of summer blockbusters.<br />
<br />
<a href="https://variety.com/2024/film/news/steven-spielberg-next-movie-summer-2026-release-date-1236014435/" target="_blank" rel="noopener" class="mycode_url">https://variety.com/2024/film/news/steve...236014435/</a>]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[A First-Time Filmmaker Is Opening His Movie on 2,500 Screens Without a Distributor]]></title>
			<link>https://www.movieindustrypressreleases.com/press-releases/thread-5.html</link>
			<pubDate>Sat, 31 Jan 2026 04:23:07 +0000</pubDate>
			<dc:creator><![CDATA[<a href="https://www.movieindustrypressreleases.com/press-releases/member.php?action=profile&uid=2">Movie Industry Press Releases</a>]]></dc:creator>
			<guid isPermaLink="false">https://www.movieindustrypressreleases.com/press-releases/thread-5.html</guid>
			<description><![CDATA[A First-Time Filmmaker Is Opening His Movie on 2,500 Screens Without a Distributor<br />
Markiplier’s low-budget indie horror adaptation ‘Iron Lung’ will open January 30 on more than 2,500 screens and shows are already selling out. Here’s why audience is the new infrastructure.<br />
By Dana Harris-Bridson<br />
January 14, 2026 10:00 am<br />
<br />
Have you heard about “Iron Lung”? A low-budget adaptation of an indie horror game, booked to open on more than 2,500 screens January 30, with showings sold out weeks in advance?<br />
<br />
Probably not. “Iron Lung” is a self-distributed movie from a first-time feature filmmaker. No paid marketing campaign. The people who do know about it (and who pressured theaters to book it) are his audience. And in this story, they’re the only ones who really matter.<br />
<br />
The filmmaker is Markiplier. If you know him, you really know him. If you don’t, here’s the short version:<br />
<br />
Mark Fischbach (known online as Markiplier) has about 38 million YouTube subscribers. He’s been building that audience for more than a decade, making gaming videos, comedy, and increasingly ambitious narrative projects. He tours. He has a clothing brand, Cloak. He made large-scale interactive series for YouTube Originals. He writes, directs, edits, produces, finances, and stars in much of his own work.<br />
<br />
And now he’s opening a feature film in wide theatrical release, through his own production and distribution company, Markiplier Studios, by essentially turning his audience into the distribution engine.<br />
<br />
This story is not “any filmmaker can do this”; they can’t. But it is a story about what happens when audience, authorship, and access collapse into one person, and what that reveals about the real bottlenecks in film.<br />
<br />
Mark as the Starting Point<br />
Markiplier is not a YouTuber who decided to dabble in film; he’s been moving toward longer-form storytelling for years. Similarly, his audience didn’t show up for “Iron Lung” because he suddenly asked them to; they’ve been watching him level up in public for more than a decade.<br />
<br />
“My whole channel [is] mostly the narrative journey of me as a creative just building skills,” he said. “What my audience really like is the evolution of the craft. I am getting better at this over time and they can see that journey.”<br />
<br />
After approaching the game’s creator, David Szymanski, Markiplier began developing “Iron Lung” in late 2022; the 35-day SAG low-budget shoot was in spring 2023. That’s a long pause between postproduction and debut, but Markiplier did almost everything himself.<br />
<br />
“I don’t think that I made it any more efficient,” he said. “[But] the skills I’ve built in the past few years of doing this dwarfed the entirety of my time on YouTube.”<br />
<br />
Mark talked to distributors, but the offers didn’t align with what he believed his audience could deliver. “I know that I’ve sold to them before,” he said. “I’ve gone on tour and I’ve sold out theaters, so I know that I can get people to show up. I was like, ‘Yeah, I can bet on myself for this one.’”<br />
<br />
That’s where Centurion Film Service enters the story.<br />
<br />
Have you heard about “Iron Lung”? A low-budget adaptation of an indie horror game, booked to open on more than 2,500 screens January 30, with showings sold out weeks in advance?<br />
<br />
Probably not. “Iron Lung” is a self-distributed movie from a first-time feature filmmaker. No paid marketing campaign. The people who do know about it (and who pressured theaters to book it) are his audience. And in this story, they’re the only ones who really matter.<br />
<br />
The filmmaker is Markiplier. If you know him, you really know him. If you don’t, here’s the short version:<br />
<br />
Mark Fischbach (known online as Markiplier) has about 38 million YouTube subscribers. He’s been building that audience for more than a decade, making gaming videos, comedy, and increasingly ambitious narrative projects. He tours. He has a clothing brand, Cloak. He made large-scale interactive series for YouTube Originals. He writes, directs, edits, produces, finances, and stars in much of his own work.<br />
<br />
And now he’s opening a feature film in wide theatrical release, through his own production and distribution company, Markiplier Studios, by essentially turning his audience into the distribution engine.<br />
<br />
This story is not “any filmmaker can do this”; they can’t. But it is a story about what happens when audience, authorship, and access collapse into one person, and what that reveals about the real bottlenecks in film.<br />
<br />
Related Stories<br />
"Iron Lung"<br />
‘Iron Lung’ Review: Markiplier’s Slow Burn Video Game Adaptation Offers a Fascinating, Flawed Experiment<br />
MERCY, the movie, stars Chris Pratt sitting in a chair<br />
Oh ‘Mercy’ — A Cold Spell Froze Out the Box Office This Weekend, but It Can Get Worse<br />
Mark as the Starting Point<br />
Markiplier is not a YouTuber who decided to dabble in film; he’s been moving toward longer-form storytelling for years. Similarly, his audience didn’t show up for “Iron Lung” because he suddenly asked them to; they’ve been watching him level up in public for more than a decade.<br />
<br />
“My whole channel [is] mostly the narrative journey of me as a creative just building skills,” he said. “What my audience really like is the evolution of the craft. I am getting better at this over time and they can see that journey.”<br />
<br />
After approaching the game’s creator, David Szymanski, Markiplier began developing “Iron Lung” in late 2022; the 35-day SAG low-budget shoot was in spring 2023. That’s a long pause between postproduction and debut, but Markiplier did almost everything himself.<br />
<br />
<br />
“I don’t think that I made it any more efficient,” he said. “[But] the skills I’ve built in the past few years of doing this dwarfed the entirety of my time on YouTube.”<br />
<br />
Mark talked to distributors, but the offers didn’t align with what he believed his audience could deliver. “I know that I’ve sold to them before,” he said. “I’ve gone on tour and I’ve sold out theaters, so I know that I can get people to show up. I was like, ‘Yeah, I can bet on myself for this one.’”<br />
<br />
That’s where Centurion Film Service enters the story.<br />
<br />
<br />
Exhibitors Didn’t Think This Was Possible, Either<br />
Mark’s manager, Ben Curtis, approached film-buying veteran Bill Herting’s Centurion to handle the theater bookings. Bill’s been in the exhibition business for a half century; he was a buyer for majors like General Cinema and Cineplex-Odeon and has operated his own service company for the last 30 years. Today, he sounds a little stunned by what Markiplier created.<br />
<br />
“I hope it’s a glimpse of the future because there’s some magic pixie dust going on here,” Herting said. “And I don’t think it’s just a one-off.”<br />
<br />
It took a while for Markiplier to convince Herting that was the case.<br />
<br />
“I hope he doesn’t think I’m throwing shade on him about this, but when I first started talking to him he was like, ‘Yeah, we’ll start in three theaters and we’ll see how it goes from there.” And I was trying to be like, ‘This is not ego. I’m so sorry to say this, but I have an audience of millions. It would be insultingly low — not to me, to them — to be like three.’”<br />
<br />
As Herting spoke with theater owners, he realized Markiplier was right. Many knew who he was, or had employees who did.<br />
<br />
“That’s when Bill started really understanding where I was coming from,” Markiplier said. “I was like, ‘I really do have an audience and I’ve seen them in person. They exist, I swear.'”<br />
<br />
In a week, the theater count grew from 60 to 600. From there, it kept climbing.<br />
<br />
“Trailer goes up Friday [December 5],” said Sam Herting, Bill’s son and partner in Centurion. “Friday night, [bookings] are really starting to roll in. Saturday, I’m just booking theaters all day until one or two in the morning. And then it kept up.”<br />
<br />
Markiplier pinned the trailer at the top of his channel with a message: “The final trailer for the Iron Lung movie. Only in theaters January 30, 2026. Reserve your ticket now <a href="https://ironlung.com" target="_blank" rel="noopener" class="mycode_url">https://ironlung.com</a>.” That points to a landing page built by Mark’s wife, Amy Fishbach, with an interactive map showing where the film would play.  (Locations are marked by Mark’s screaming face.)<br />
<br />
However, fans didn’t just check the map. They called theaters. And called and called. So much that theaters complained.<br />
<br />
“One of the big circuits said, ‘Could you do me a favor? Could you tell [Mark’s] fans to stop calling the theaters? You got to turn those bots off,’” said Bill. “It wasn’t bots.”<br />
<br />
At this writing, the count stands around 2,511 theaters in the U.S. and Canada, with hundreds more in Australia, New Zealand, and the U.K. Sam said the final figure in North America could be 2,800 by opening day.<br />
<br />
“We figured this would be concentrated in the bigger cities,” Bill said. “Uh-uh…  We’re getting calls from South America, France, Spain, Norway, Sweden. Germany.”<br />
<br />
Added Sam, “It’s one thing to have a lot of followers. But loyalty of the followers is another thing. Mark’s fans are just so ride-or-die for him.”<br />
<br />
Bill put it more bluntly. “The loyalty. The loyalty. The loyalty,” he said. “That’s the differentiator.”<br />
<br />
What Actually Drove the Explosion<br />
There’s been no paid media campaign or ad buy. Mark did the marketing by doing what he does — or as he said, “boiling that spring.”<br />
<br />
For the last two years he’s been mentioning the project, sharing progress, and letting anticipation build. Then he cut the first trailer: 10 million views. Second trailer: 10 million views.<br />
<br />
However, this isn’t virality; the success is relational. As Sam pointed out, a lot of creators have tried theatrical.<br />
<br />
“We’ve seen some YouTubers try theatrically and the results haven’t been quite there yet compared to this,” he said. “It’s one thing to have a lot of followers, but loyalty of the followers is another thing.”<br />
<br />
Bill (carefully) compared Markiplier’s theatrical cause-and-effect to “Taylor Swift: The Eras Tour.” “I’ll call it Swiftian a little bit… something I think our industry desperately needs,” he said. “No one can get around the marketing bug. It’s plaguing the little guys, it’s plaguing the big guys.”<br />
<br />
What This Does Not Solve<br />
To be clear, most filmmakers are not Markiplier with 38 million subscribers, a decade of audience trust, and the experience of touring and selling tickets directly to fans.<br />
<br />
His model does not fix financing for filmmakers without audience, marketing costs for unknown projects, discoverability for first-time directors, or the structural inequities in visibility.<br />
<br />
Even Mark doesn’t think independence is always the answer. “If I can build a good relationship with a studio that respects creative control, that’s the kind of relationship I want to build.” (To dream the impossible dream.)<br />
<br />
What This Opens Up<br />
From a structural perspective, Mark did this:<br />
He earned their trust over time.<br />
He built an audience first.<br />
He invited them into the process.<br />
He gave them tools to act.<br />
The happy ending isn’t about distribution, but demand. Mark didn’t persuade theaters; his audience did. To me, that suggests the new flex isn’t filmmakers who can evade gatekeepers; it’s the filmmakers who can offer proof.<br />
<br />
Centurion really didn’t have to sell “Iron Lung.” They only had to make it available with no strings attached, which left exhibitors more inclined to take a shot. “We were very open about it,” Bill said. “‘No rules. Just put it on sale the Thursday night before. If it doesn’t work, no harm, no foul.’ Exhibitors like to hear that.”<br />
<br />
However, once theaters began to sell out, the FOMO kicked in. “Film buyers have extreme FOMO,” Bill said. “If something’s popping, they got to jump on it.”<br />
<br />
What Filmmakers Can Learn<br />
Markiplier’s version of marketing was years of producing in public. “The repetition of that is what got me to this point,” he said.<br />
<br />
Not every filmmaker should be a YouTuber, but Markiplier’s experience reveals some new laws of gravity.<br />
<br />
Audience can’t be an afterthought.<br />
Process can be part of the story.<br />
Visibility is built long before release.<br />
Trust compounds.<br />
“Iron Lung” isn’t a blueprint, but it signals that audience is the new leverage. Creator loyalty can rival, or even beat, distributor scale.<br />
<br />
I don’t expect that Hollywood will morph into a motley crew of DIY distributors. I do believe that audience is the new infrastructure because it represents power and if you don’t have it, someone else does.<br />
<br />
Some films will move through studios, others via creators, or communities, or brands. Lower budgets may the new black (they look good on everybody), but the winners will be the work that has people waiting.<br />
<br />
<br />
<span style="font-weight: bold;" class="mycode_b"><a href="https://youtu.be/IaEtA56pd_w" target="_blank" rel="noopener" class="mycode_url">https://youtu.be/IaEtA56pd_w</a></span><br />
<a href="https://www.indiewire.com/news/analysis/markiplier-open-iron-lung-2500-screens-no-distributor-1235172987/" target="_blank" rel="noopener" class="mycode_url">https://www.indiewire.com/news/analysis/...235172987/</a>]]></description>
			<content:encoded><![CDATA[A First-Time Filmmaker Is Opening His Movie on 2,500 Screens Without a Distributor<br />
Markiplier’s low-budget indie horror adaptation ‘Iron Lung’ will open January 30 on more than 2,500 screens and shows are already selling out. Here’s why audience is the new infrastructure.<br />
By Dana Harris-Bridson<br />
January 14, 2026 10:00 am<br />
<br />
Have you heard about “Iron Lung”? A low-budget adaptation of an indie horror game, booked to open on more than 2,500 screens January 30, with showings sold out weeks in advance?<br />
<br />
Probably not. “Iron Lung” is a self-distributed movie from a first-time feature filmmaker. No paid marketing campaign. The people who do know about it (and who pressured theaters to book it) are his audience. And in this story, they’re the only ones who really matter.<br />
<br />
The filmmaker is Markiplier. If you know him, you really know him. If you don’t, here’s the short version:<br />
<br />
Mark Fischbach (known online as Markiplier) has about 38 million YouTube subscribers. He’s been building that audience for more than a decade, making gaming videos, comedy, and increasingly ambitious narrative projects. He tours. He has a clothing brand, Cloak. He made large-scale interactive series for YouTube Originals. He writes, directs, edits, produces, finances, and stars in much of his own work.<br />
<br />
And now he’s opening a feature film in wide theatrical release, through his own production and distribution company, Markiplier Studios, by essentially turning his audience into the distribution engine.<br />
<br />
This story is not “any filmmaker can do this”; they can’t. But it is a story about what happens when audience, authorship, and access collapse into one person, and what that reveals about the real bottlenecks in film.<br />
<br />
Mark as the Starting Point<br />
Markiplier is not a YouTuber who decided to dabble in film; he’s been moving toward longer-form storytelling for years. Similarly, his audience didn’t show up for “Iron Lung” because he suddenly asked them to; they’ve been watching him level up in public for more than a decade.<br />
<br />
“My whole channel [is] mostly the narrative journey of me as a creative just building skills,” he said. “What my audience really like is the evolution of the craft. I am getting better at this over time and they can see that journey.”<br />
<br />
After approaching the game’s creator, David Szymanski, Markiplier began developing “Iron Lung” in late 2022; the 35-day SAG low-budget shoot was in spring 2023. That’s a long pause between postproduction and debut, but Markiplier did almost everything himself.<br />
<br />
“I don’t think that I made it any more efficient,” he said. “[But] the skills I’ve built in the past few years of doing this dwarfed the entirety of my time on YouTube.”<br />
<br />
Mark talked to distributors, but the offers didn’t align with what he believed his audience could deliver. “I know that I’ve sold to them before,” he said. “I’ve gone on tour and I’ve sold out theaters, so I know that I can get people to show up. I was like, ‘Yeah, I can bet on myself for this one.’”<br />
<br />
That’s where Centurion Film Service enters the story.<br />
<br />
Have you heard about “Iron Lung”? A low-budget adaptation of an indie horror game, booked to open on more than 2,500 screens January 30, with showings sold out weeks in advance?<br />
<br />
Probably not. “Iron Lung” is a self-distributed movie from a first-time feature filmmaker. No paid marketing campaign. The people who do know about it (and who pressured theaters to book it) are his audience. And in this story, they’re the only ones who really matter.<br />
<br />
The filmmaker is Markiplier. If you know him, you really know him. If you don’t, here’s the short version:<br />
<br />
Mark Fischbach (known online as Markiplier) has about 38 million YouTube subscribers. He’s been building that audience for more than a decade, making gaming videos, comedy, and increasingly ambitious narrative projects. He tours. He has a clothing brand, Cloak. He made large-scale interactive series for YouTube Originals. He writes, directs, edits, produces, finances, and stars in much of his own work.<br />
<br />
And now he’s opening a feature film in wide theatrical release, through his own production and distribution company, Markiplier Studios, by essentially turning his audience into the distribution engine.<br />
<br />
This story is not “any filmmaker can do this”; they can’t. But it is a story about what happens when audience, authorship, and access collapse into one person, and what that reveals about the real bottlenecks in film.<br />
<br />
Related Stories<br />
"Iron Lung"<br />
‘Iron Lung’ Review: Markiplier’s Slow Burn Video Game Adaptation Offers a Fascinating, Flawed Experiment<br />
MERCY, the movie, stars Chris Pratt sitting in a chair<br />
Oh ‘Mercy’ — A Cold Spell Froze Out the Box Office This Weekend, but It Can Get Worse<br />
Mark as the Starting Point<br />
Markiplier is not a YouTuber who decided to dabble in film; he’s been moving toward longer-form storytelling for years. Similarly, his audience didn’t show up for “Iron Lung” because he suddenly asked them to; they’ve been watching him level up in public for more than a decade.<br />
<br />
“My whole channel [is] mostly the narrative journey of me as a creative just building skills,” he said. “What my audience really like is the evolution of the craft. I am getting better at this over time and they can see that journey.”<br />
<br />
After approaching the game’s creator, David Szymanski, Markiplier began developing “Iron Lung” in late 2022; the 35-day SAG low-budget shoot was in spring 2023. That’s a long pause between postproduction and debut, but Markiplier did almost everything himself.<br />
<br />
<br />
“I don’t think that I made it any more efficient,” he said. “[But] the skills I’ve built in the past few years of doing this dwarfed the entirety of my time on YouTube.”<br />
<br />
Mark talked to distributors, but the offers didn’t align with what he believed his audience could deliver. “I know that I’ve sold to them before,” he said. “I’ve gone on tour and I’ve sold out theaters, so I know that I can get people to show up. I was like, ‘Yeah, I can bet on myself for this one.’”<br />
<br />
That’s where Centurion Film Service enters the story.<br />
<br />
<br />
Exhibitors Didn’t Think This Was Possible, Either<br />
Mark’s manager, Ben Curtis, approached film-buying veteran Bill Herting’s Centurion to handle the theater bookings. Bill’s been in the exhibition business for a half century; he was a buyer for majors like General Cinema and Cineplex-Odeon and has operated his own service company for the last 30 years. Today, he sounds a little stunned by what Markiplier created.<br />
<br />
“I hope it’s a glimpse of the future because there’s some magic pixie dust going on here,” Herting said. “And I don’t think it’s just a one-off.”<br />
<br />
It took a while for Markiplier to convince Herting that was the case.<br />
<br />
“I hope he doesn’t think I’m throwing shade on him about this, but when I first started talking to him he was like, ‘Yeah, we’ll start in three theaters and we’ll see how it goes from there.” And I was trying to be like, ‘This is not ego. I’m so sorry to say this, but I have an audience of millions. It would be insultingly low — not to me, to them — to be like three.’”<br />
<br />
As Herting spoke with theater owners, he realized Markiplier was right. Many knew who he was, or had employees who did.<br />
<br />
“That’s when Bill started really understanding where I was coming from,” Markiplier said. “I was like, ‘I really do have an audience and I’ve seen them in person. They exist, I swear.'”<br />
<br />
In a week, the theater count grew from 60 to 600. From there, it kept climbing.<br />
<br />
“Trailer goes up Friday [December 5],” said Sam Herting, Bill’s son and partner in Centurion. “Friday night, [bookings] are really starting to roll in. Saturday, I’m just booking theaters all day until one or two in the morning. And then it kept up.”<br />
<br />
Markiplier pinned the trailer at the top of his channel with a message: “The final trailer for the Iron Lung movie. Only in theaters January 30, 2026. Reserve your ticket now <a href="https://ironlung.com" target="_blank" rel="noopener" class="mycode_url">https://ironlung.com</a>.” That points to a landing page built by Mark’s wife, Amy Fishbach, with an interactive map showing where the film would play.  (Locations are marked by Mark’s screaming face.)<br />
<br />
However, fans didn’t just check the map. They called theaters. And called and called. So much that theaters complained.<br />
<br />
“One of the big circuits said, ‘Could you do me a favor? Could you tell [Mark’s] fans to stop calling the theaters? You got to turn those bots off,’” said Bill. “It wasn’t bots.”<br />
<br />
At this writing, the count stands around 2,511 theaters in the U.S. and Canada, with hundreds more in Australia, New Zealand, and the U.K. Sam said the final figure in North America could be 2,800 by opening day.<br />
<br />
“We figured this would be concentrated in the bigger cities,” Bill said. “Uh-uh…  We’re getting calls from South America, France, Spain, Norway, Sweden. Germany.”<br />
<br />
Added Sam, “It’s one thing to have a lot of followers. But loyalty of the followers is another thing. Mark’s fans are just so ride-or-die for him.”<br />
<br />
Bill put it more bluntly. “The loyalty. The loyalty. The loyalty,” he said. “That’s the differentiator.”<br />
<br />
What Actually Drove the Explosion<br />
There’s been no paid media campaign or ad buy. Mark did the marketing by doing what he does — or as he said, “boiling that spring.”<br />
<br />
For the last two years he’s been mentioning the project, sharing progress, and letting anticipation build. Then he cut the first trailer: 10 million views. Second trailer: 10 million views.<br />
<br />
However, this isn’t virality; the success is relational. As Sam pointed out, a lot of creators have tried theatrical.<br />
<br />
“We’ve seen some YouTubers try theatrically and the results haven’t been quite there yet compared to this,” he said. “It’s one thing to have a lot of followers, but loyalty of the followers is another thing.”<br />
<br />
Bill (carefully) compared Markiplier’s theatrical cause-and-effect to “Taylor Swift: The Eras Tour.” “I’ll call it Swiftian a little bit… something I think our industry desperately needs,” he said. “No one can get around the marketing bug. It’s plaguing the little guys, it’s plaguing the big guys.”<br />
<br />
What This Does Not Solve<br />
To be clear, most filmmakers are not Markiplier with 38 million subscribers, a decade of audience trust, and the experience of touring and selling tickets directly to fans.<br />
<br />
His model does not fix financing for filmmakers without audience, marketing costs for unknown projects, discoverability for first-time directors, or the structural inequities in visibility.<br />
<br />
Even Mark doesn’t think independence is always the answer. “If I can build a good relationship with a studio that respects creative control, that’s the kind of relationship I want to build.” (To dream the impossible dream.)<br />
<br />
What This Opens Up<br />
From a structural perspective, Mark did this:<br />
He earned their trust over time.<br />
He built an audience first.<br />
He invited them into the process.<br />
He gave them tools to act.<br />
The happy ending isn’t about distribution, but demand. Mark didn’t persuade theaters; his audience did. To me, that suggests the new flex isn’t filmmakers who can evade gatekeepers; it’s the filmmakers who can offer proof.<br />
<br />
Centurion really didn’t have to sell “Iron Lung.” They only had to make it available with no strings attached, which left exhibitors more inclined to take a shot. “We were very open about it,” Bill said. “‘No rules. Just put it on sale the Thursday night before. If it doesn’t work, no harm, no foul.’ Exhibitors like to hear that.”<br />
<br />
However, once theaters began to sell out, the FOMO kicked in. “Film buyers have extreme FOMO,” Bill said. “If something’s popping, they got to jump on it.”<br />
<br />
What Filmmakers Can Learn<br />
Markiplier’s version of marketing was years of producing in public. “The repetition of that is what got me to this point,” he said.<br />
<br />
Not every filmmaker should be a YouTuber, but Markiplier’s experience reveals some new laws of gravity.<br />
<br />
Audience can’t be an afterthought.<br />
Process can be part of the story.<br />
Visibility is built long before release.<br />
Trust compounds.<br />
“Iron Lung” isn’t a blueprint, but it signals that audience is the new leverage. Creator loyalty can rival, or even beat, distributor scale.<br />
<br />
I don’t expect that Hollywood will morph into a motley crew of DIY distributors. I do believe that audience is the new infrastructure because it represents power and if you don’t have it, someone else does.<br />
<br />
Some films will move through studios, others via creators, or communities, or brands. Lower budgets may the new black (they look good on everybody), but the winners will be the work that has people waiting.<br />
<br />
<br />
<span style="font-weight: bold;" class="mycode_b"><a href="https://youtu.be/IaEtA56pd_w" target="_blank" rel="noopener" class="mycode_url">https://youtu.be/IaEtA56pd_w</a></span><br />
<a href="https://www.indiewire.com/news/analysis/markiplier-open-iron-lung-2500-screens-no-distributor-1235172987/" target="_blank" rel="noopener" class="mycode_url">https://www.indiewire.com/news/analysis/...235172987/</a>]]></content:encoded>
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			<title><![CDATA[Markiplier’s Sci-Fi Horror Film ‘Iron Lung’ Adds International Territories To Release]]></title>
			<link>https://www.movieindustrypressreleases.com/press-releases/thread-4.html</link>
			<pubDate>Sat, 31 Jan 2026 04:22:08 +0000</pubDate>
			<dc:creator><![CDATA[<a href="https://www.movieindustrypressreleases.com/press-releases/member.php?action=profile&uid=2">Movie Industry Press Releases</a>]]></dc:creator>
			<guid isPermaLink="false">https://www.movieindustrypressreleases.com/press-releases/thread-4.html</guid>
			<description><![CDATA[Markiplier’s Sci-Fi Horror Film ‘Iron Lung’ Adds International Territories To Release<br />
By Andreas Wiseman<br />
January 23, 2026 3:29am<br />
<br />
Iron Lung, the buzzed-about low-budget sci-fi horror from YouTuber Markiplier, is adding to its international release plan.<br />
<br />
Piece of Magic Entertainment is now aboard to release from Jan 30 in Germany, Austria, Poland, the Netherlands, Belgium, Luxembourg, Czechia, Slovakia, Denmark, Sweden, Norway, Finland, Iceland, Estonia, Latvia, and Lithuania. As previously announced, the U.S., UK, Australia and Canada will also release on the same date.<br />
<br />
Piece Of Magic was also an international partner on Taylor Swift film The Official Release Party of a Showgirl.<br />
<br />
As my colleague Anthony D’Alessandro recently reported, Markiplier is self-distributing in the U.S. where the film could be on course to take a stunning &#36;9M-10M on debut, despite a minimal P&amp;A spend and a grassroots campaign that has harnessed the subject’s millions of social followers. After initially being lined up for just a handful of cinemas, the movie is expected to open on 2,000+ screens due to demand. Pre-sales are reported to stand at &#36;5M+.<br />
<br />
Iron Lung was produced, written, and directed by Markiplier who also stars. Based on the breakout indie horror game of the same name by David Szymanski, the story unfolds in a post-apocalyptic future following ‘The Quiet Rapture’, an event that causes stars and habitable planets to vanish. The synopsis continued: “A desperate attempt to explore an ocean of blood on a desolate moon unfolds when a convicted individual is sealed inside a decaying submarine nicknamed the Iron Lung — a descent into dread that becomes as psychological as it is physical”. Co-starring are Caroline Rose Kaplan, Troy Baker, Elsie Lovelock.<br />
<br />
<a href="https://deadline.com/2026/01/markiplier-iron-lung-adds-european-countries-release-date-1236694309/" target="_blank" rel="noopener" class="mycode_url">https://deadline.com/2026/01/markiplier-...236694309/</a>]]></description>
			<content:encoded><![CDATA[Markiplier’s Sci-Fi Horror Film ‘Iron Lung’ Adds International Territories To Release<br />
By Andreas Wiseman<br />
January 23, 2026 3:29am<br />
<br />
Iron Lung, the buzzed-about low-budget sci-fi horror from YouTuber Markiplier, is adding to its international release plan.<br />
<br />
Piece of Magic Entertainment is now aboard to release from Jan 30 in Germany, Austria, Poland, the Netherlands, Belgium, Luxembourg, Czechia, Slovakia, Denmark, Sweden, Norway, Finland, Iceland, Estonia, Latvia, and Lithuania. As previously announced, the U.S., UK, Australia and Canada will also release on the same date.<br />
<br />
Piece Of Magic was also an international partner on Taylor Swift film The Official Release Party of a Showgirl.<br />
<br />
As my colleague Anthony D’Alessandro recently reported, Markiplier is self-distributing in the U.S. where the film could be on course to take a stunning &#36;9M-10M on debut, despite a minimal P&amp;A spend and a grassroots campaign that has harnessed the subject’s millions of social followers. After initially being lined up for just a handful of cinemas, the movie is expected to open on 2,000+ screens due to demand. Pre-sales are reported to stand at &#36;5M+.<br />
<br />
Iron Lung was produced, written, and directed by Markiplier who also stars. Based on the breakout indie horror game of the same name by David Szymanski, the story unfolds in a post-apocalyptic future following ‘The Quiet Rapture’, an event that causes stars and habitable planets to vanish. The synopsis continued: “A desperate attempt to explore an ocean of blood on a desolate moon unfolds when a convicted individual is sealed inside a decaying submarine nicknamed the Iron Lung — a descent into dread that becomes as psychological as it is physical”. Co-starring are Caroline Rose Kaplan, Troy Baker, Elsie Lovelock.<br />
<br />
<a href="https://deadline.com/2026/01/markiplier-iron-lung-adds-european-countries-release-date-1236694309/" target="_blank" rel="noopener" class="mycode_url">https://deadline.com/2026/01/markiplier-...236694309/</a>]]></content:encoded>
		</item>
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			<title><![CDATA[Chilling details emerge in mysterious death of Tommy Lee Jones's former child star]]></title>
			<link>https://www.movieindustrypressreleases.com/press-releases/thread-3.html</link>
			<pubDate>Fri, 02 Jan 2026 14:22:45 +0000</pubDate>
			<dc:creator><![CDATA[<a href="https://www.movieindustrypressreleases.com/press-releases/member.php?action=profile&uid=1">jasongeek</a>]]></dc:creator>
			<guid isPermaLink="false">https://www.movieindustrypressreleases.com/press-releases/thread-3.html</guid>
			<description><![CDATA[Chilling details emerge in mysterious death of Tommy Lee Jones's former child star daughter as guests at swanky hotel 'thought she was drunk' before dark truth was revealed.<br />
By MARJORIE HERNANDEZ, US WEST COAST NEWS EDITOR and SAMEER SURI, US SENIOR SHOWBUSINESS REPORTER and MELISSA KOENIG, US REPORTER<br />
Published: 00:01 EST, 2 January 2026 | Updated: 08:32 EST, 2 January 2026<br />
<br />
The daughter of Hollywood icon Tommy Lee Jones was found dead by a guest at an upscale San Francisco hotel early on New Year's Day.<br />
<br />
Victoria Jones, 34, was lying on the ground of the 14th floor of the Fairmont hotel in San Francisco when a guest who thought she might be drunk alerted hotel staff, a source told the Daily Mail.<br />
<br />
The staffers quickly realized Victoria was unresponsive and immediately started CPR and called for an ambulance.<br />
<br />
The daughter of Hollywood icon Tommy Lee Jones was found dead by a guest at an upscale San Francisco hotel early on New Year's Day.<br />
<br />
Victoria Jones, 34, was lying on the ground of the 14th floor of the Fairmont hotel in San Francisco when a guest who thought she might be drunk alerted hotel staff, a source told the Daily Mail.<br />
<br />
The staffers quickly realized Victoria was unresponsive and immediately started CPR and called for an ambulance.<br />
<br />
By 2002, she made her movie debut with a small part in her father's picture Men in Black II.<br />
<br />
She would go on to appear in a handful of acting projects as a child, including a 2005 episode of One Tree Hill and a role that same year the Western picture The Three Burials of Melquiades Estrada, which was directed by her father.<br />
<br />
Although she has not acted onscreen since her role as a cheerleader on One Tree Hill, she has attended the occasional red carpet alongside Jones as an adult.<br />
<br />
In 2017, she posed proudly at his side at the ArcLight Hollywood for the premiere of his movie Just Getting Started, also starring Morgan Freeman and Rene Russo.<br />
<br />
She also made an appearance with her father in October 2017 at the opening of that year's Tokyo International Film Festival, where he was serving as president of the international competition jury.<br />
<br />
After directing his daughter in The Three Burials of Melquiades, Jones showered praise on Victoria in an interview promoting the film.<br />
<br />
'She’s a good actress, has her SAG card, speaks impeccable Spanish,' he said. 'When she was a baby, I told Leticia, her nurse, to speak to her in Spanish.'<br />
<br />
He also related a charming anecdote about having to acclimatize his then 14-year-old daughter to the rigors of working on a Hollywood movie set.<br />
<br />
'She had to get up at 5am for her part. One morning, she wouldn’t get out of bed. I said: "Honey, this is work." But she wouldn’t budge,' he told the New Yorker.<br />
<br />
'So I fired her. Then, without telling me, the production staff went over and woke her and rushed her out to the set just in time,' he recalled.<br />
<br />
Victoria is survived by Jones, Cloughley and her brother, Austin. <br />
<br />
The Daily Mail has contacted Tommy Lee Jones's representatives for comment, as well as the Fairmont San Francisco and the San Francisco Police Department.]]></description>
			<content:encoded><![CDATA[Chilling details emerge in mysterious death of Tommy Lee Jones's former child star daughter as guests at swanky hotel 'thought she was drunk' before dark truth was revealed.<br />
By MARJORIE HERNANDEZ, US WEST COAST NEWS EDITOR and SAMEER SURI, US SENIOR SHOWBUSINESS REPORTER and MELISSA KOENIG, US REPORTER<br />
Published: 00:01 EST, 2 January 2026 | Updated: 08:32 EST, 2 January 2026<br />
<br />
The daughter of Hollywood icon Tommy Lee Jones was found dead by a guest at an upscale San Francisco hotel early on New Year's Day.<br />
<br />
Victoria Jones, 34, was lying on the ground of the 14th floor of the Fairmont hotel in San Francisco when a guest who thought she might be drunk alerted hotel staff, a source told the Daily Mail.<br />
<br />
The staffers quickly realized Victoria was unresponsive and immediately started CPR and called for an ambulance.<br />
<br />
The daughter of Hollywood icon Tommy Lee Jones was found dead by a guest at an upscale San Francisco hotel early on New Year's Day.<br />
<br />
Victoria Jones, 34, was lying on the ground of the 14th floor of the Fairmont hotel in San Francisco when a guest who thought she might be drunk alerted hotel staff, a source told the Daily Mail.<br />
<br />
The staffers quickly realized Victoria was unresponsive and immediately started CPR and called for an ambulance.<br />
<br />
By 2002, she made her movie debut with a small part in her father's picture Men in Black II.<br />
<br />
She would go on to appear in a handful of acting projects as a child, including a 2005 episode of One Tree Hill and a role that same year the Western picture The Three Burials of Melquiades Estrada, which was directed by her father.<br />
<br />
Although she has not acted onscreen since her role as a cheerleader on One Tree Hill, she has attended the occasional red carpet alongside Jones as an adult.<br />
<br />
In 2017, she posed proudly at his side at the ArcLight Hollywood for the premiere of his movie Just Getting Started, also starring Morgan Freeman and Rene Russo.<br />
<br />
She also made an appearance with her father in October 2017 at the opening of that year's Tokyo International Film Festival, where he was serving as president of the international competition jury.<br />
<br />
After directing his daughter in The Three Burials of Melquiades, Jones showered praise on Victoria in an interview promoting the film.<br />
<br />
'She’s a good actress, has her SAG card, speaks impeccable Spanish,' he said. 'When she was a baby, I told Leticia, her nurse, to speak to her in Spanish.'<br />
<br />
He also related a charming anecdote about having to acclimatize his then 14-year-old daughter to the rigors of working on a Hollywood movie set.<br />
<br />
'She had to get up at 5am for her part. One morning, she wouldn’t get out of bed. I said: "Honey, this is work." But she wouldn’t budge,' he told the New Yorker.<br />
<br />
'So I fired her. Then, without telling me, the production staff went over and woke her and rushed her out to the set just in time,' he recalled.<br />
<br />
Victoria is survived by Jones, Cloughley and her brother, Austin. <br />
<br />
The Daily Mail has contacted Tommy Lee Jones's representatives for comment, as well as the Fairmont San Francisco and the San Francisco Police Department.]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[Mystery around Tommy Lee Jones’ daughter’s death deepens after new details emerge]]></title>
			<link>https://www.movieindustrypressreleases.com/press-releases/thread-2.html</link>
			<pubDate>Fri, 02 Jan 2026 14:21:56 +0000</pubDate>
			<dc:creator><![CDATA[<a href="https://www.movieindustrypressreleases.com/press-releases/member.php?action=profile&uid=1">jasongeek</a>]]></dc:creator>
			<guid isPermaLink="false">https://www.movieindustrypressreleases.com/press-releases/thread-2.html</guid>
			<description><![CDATA[Mystery around Tommy Lee Jones’ daughter’s death deepens after new details emerge<br />
By Patrick Reilly<br />
Published Jan. 2, 2026<br />
Updated Jan. 2, 2026, 6:37 a.m. ET<br />
<br />
Victoria Jones, the late daughter of Hollywood legend Tommy Lee Jones, was initially believed to have been drunk when she was found lying unresponsive on the ground at a San Francisco Hotel New Year’s Day, according to a report.<br />
<br />
Jones, 34, was found on the 14th floor of the ritzy Fairmont hotel by a guest who thought she had was passed out from drinking and alerted hotel staff, a source told the Daily Mail.<br />
<br />
Staffers immediately began CPR and called for an ambulance — but paramedics declared her dead at the scene when they arrived.<br />
<br />
Police arrived at the Fairmont San Francisco hotel around 3:14 a.m. on Thursday after a report of a medical emergency, according to the San Francisco Police Department.<br />
<br />
There was no signs of foul play and no drug paraphernalia was found at the scene, the source told the Daily Mail. There was also no indication her death was a suicide.<br />
<br />
The Medical Examiner will determine the cause of her death, cops said.<br />
<br />
It’s still not clear if she was a guest at the hotel or how she wound up on the 14th floor.<br />
<br />
Jones was the daughter of “No Country for Old Men” actor and his first wife, Kimberlea Cloughley.<br />
<br />
Jones, who appeared on screen with her father when she was younger, was arrested at least three times in the past year, according to records obtained by The Post.<br />
<br />
In April, she was busted in Napa County for obstructing a peace officer, being under the influence of a controlled substance, and possession of a narcotic controlled substance, court documents show.<br />
<br />
Then in May she was arrested in Santa Cruz County and in June back in Napa County she was busted on domestic battery and domestic violence/elder abuse charges and was later released on bail.<br />
<br />
Jones pleaded not guilty in both cases out of Napa County, according to court records.]]></description>
			<content:encoded><![CDATA[Mystery around Tommy Lee Jones’ daughter’s death deepens after new details emerge<br />
By Patrick Reilly<br />
Published Jan. 2, 2026<br />
Updated Jan. 2, 2026, 6:37 a.m. ET<br />
<br />
Victoria Jones, the late daughter of Hollywood legend Tommy Lee Jones, was initially believed to have been drunk when she was found lying unresponsive on the ground at a San Francisco Hotel New Year’s Day, according to a report.<br />
<br />
Jones, 34, was found on the 14th floor of the ritzy Fairmont hotel by a guest who thought she had was passed out from drinking and alerted hotel staff, a source told the Daily Mail.<br />
<br />
Staffers immediately began CPR and called for an ambulance — but paramedics declared her dead at the scene when they arrived.<br />
<br />
Police arrived at the Fairmont San Francisco hotel around 3:14 a.m. on Thursday after a report of a medical emergency, according to the San Francisco Police Department.<br />
<br />
There was no signs of foul play and no drug paraphernalia was found at the scene, the source told the Daily Mail. There was also no indication her death was a suicide.<br />
<br />
The Medical Examiner will determine the cause of her death, cops said.<br />
<br />
It’s still not clear if she was a guest at the hotel or how she wound up on the 14th floor.<br />
<br />
Jones was the daughter of “No Country for Old Men” actor and his first wife, Kimberlea Cloughley.<br />
<br />
Jones, who appeared on screen with her father when she was younger, was arrested at least three times in the past year, according to records obtained by The Post.<br />
<br />
In April, she was busted in Napa County for obstructing a peace officer, being under the influence of a controlled substance, and possession of a narcotic controlled substance, court documents show.<br />
<br />
Then in May she was arrested in Santa Cruz County and in June back in Napa County she was busted on domestic battery and domestic violence/elder abuse charges and was later released on bail.<br />
<br />
Jones pleaded not guilty in both cases out of Napa County, according to court records.]]></content:encoded>
		</item>
		<item>
			<title><![CDATA[The Walt Disney Company and OpenAI reach landmark agreement to bring beloved characte]]></title>
			<link>https://www.movieindustrypressreleases.com/press-releases/thread-1.html</link>
			<pubDate>Sat, 27 Dec 2025 22:06:08 +0000</pubDate>
			<dc:creator><![CDATA[<a href="https://www.movieindustrypressreleases.com/press-releases/member.php?action=profile&uid=1">jasongeek</a>]]></dc:creator>
			<guid isPermaLink="false">https://www.movieindustrypressreleases.com/press-releases/thread-1.html</guid>
			<description><![CDATA[The Walt Disney Company and OpenAI reach landmark agreement to bring beloved characters from across Disney’s brands to Sora<br />
Agreement marks a significant step in setting meaningful standards for responsible AI in entertainment.<br />
December 11, 2025<br />
<br />
As part of this three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing on more than 200 Disney, Marvel, Pixar and Star Wars characters.<br />
Agreement will make a selection of these fan-inspired Sora short form videos available to stream on Disney+.<br />
Disney and OpenAI affirm a shared commitment to responsible use of AI that protects the safety of users and the rights of creators.<br />
Alongside the licensing agreement, Disney will become a major customer of OpenAI, using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees. <br />
As part of the agreement, Disney will make a &#36;1 billion equity investment in OpenAI, and receive warrants to purchase additional equity.  <br />
The Walt Disney Company and OpenAI have reached an agreement for Disney to become the first major content licensing partner on Sora, OpenAI’s short-form generative AI video platform, bringing these leaders in creativity and innovation together to unlock new possibilities in imaginative storytelling.<br />
<br />
As part of this new, three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing from a set of more than 200 animated, masked and creature characters from Disney, Marvel, Pixar and Star Wars, including costumes, props, vehicles, and iconic environments. In addition, ChatGPT Images will be able to turn a few words by the user into fully generated images in seconds, drawing from the same intellectual property. The agreement does not include any talent likenesses or voices.<br />
<br />
Alongside the licensing agreement, Disney will become a major customer of OpenAI, using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees.<br />
<br />
As part of the agreement, Disney will make a &#36;1 billion equity investment in OpenAI, and receive warrants to purchase additional equity.<br />
<br />
Under the agreement, Disney and OpenAI are affirming a shared commitment to the responsible use of AI that protects user safety and the rights of creators. Together, the companies will advance human-centered AI that respects the creative industries and expands what is possible for storytelling.<br />
<br />
The transaction is subject to the negotiation of definitive agreements, required corporate and board approvals, and customary closing conditions.<br />
<br />
“Technological innovation has continually shaped the evolution of entertainment, bringing with it new ways to create and share great stories with the world,” said Robert A. Iger, CEO, The Walt Disney Company. “The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works. Bringing together Disney’s iconic stories and characters with OpenAI’s groundbreaking technology puts imagination and creativity directly into the hands of Disney fans in ways we’ve never seen before, giving them richer and more personal ways to connect with the Disney characters and stories they love.”<br />
<br />
“Disney is the global gold standard for storytelling, and we’re excited to partner to allow Sora and ChatGPT Images to expand the way people create and experience great content,” said Sam Altman, co-founder and CEO of OpenAI. “This agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society, respect the importance of creativity, and help works reach vast new audiences.”<br />
<br />
Under the license, fans will be able to watch curated selections of Sora-generated videos on Disney+, and OpenAI and Disney will collaborate to utilize OpenAI’s models to power new experiences for Disney + subscribers, furthering innovative and creative ways to connect with Disney’s stories and characters. Sora and ChatGPT Images are expected to start generating fan-inspired videos with Disney’s multi-brand licensed characters in early 2026.<br />
<br />
Among the characters fans will be able to use in their creations are Mickey Mouse, Minnie Mouse, Lilo, Stitch, Ariel, Belle, Beast, Cinderella, Baymax, Simba, Mufasa, as well as characters from the worlds of Encanto, Frozen, Inside Out, Moana, Monsters Inc., Toy Story, Up, Zootopia, and many more; plus iconic animated or illustrated versions of Marvel and Lucasfilm characters like Black Panther, Captain America, Deadpool, Groot, Iron Man, Loki, Thor, Thanos, Darth Vader, Han Solo, Luke Skywalker, Leia, the Mandalorian, Stormtroopers, Yoda and more.<br />
<br />
As part of the agreement, OpenAI has committed to continuing its industry leadership in implementing responsible measures to further address trust and safety, including age-appropriate policies and other reasonable controls across the service. In addition, OpenAI and Disney have affirmed a shared commitment to maintaining robust controls to prevent the generation of illegal or harmful content, to respect the rights of content owners in relation to the outputs of models, and to respect the rights of individuals to appropriately control the use of their voice and likeness.]]></description>
			<content:encoded><![CDATA[The Walt Disney Company and OpenAI reach landmark agreement to bring beloved characters from across Disney’s brands to Sora<br />
Agreement marks a significant step in setting meaningful standards for responsible AI in entertainment.<br />
December 11, 2025<br />
<br />
As part of this three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing on more than 200 Disney, Marvel, Pixar and Star Wars characters.<br />
Agreement will make a selection of these fan-inspired Sora short form videos available to stream on Disney+.<br />
Disney and OpenAI affirm a shared commitment to responsible use of AI that protects the safety of users and the rights of creators.<br />
Alongside the licensing agreement, Disney will become a major customer of OpenAI, using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees. <br />
As part of the agreement, Disney will make a &#36;1 billion equity investment in OpenAI, and receive warrants to purchase additional equity.  <br />
The Walt Disney Company and OpenAI have reached an agreement for Disney to become the first major content licensing partner on Sora, OpenAI’s short-form generative AI video platform, bringing these leaders in creativity and innovation together to unlock new possibilities in imaginative storytelling.<br />
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As part of this new, three-year licensing agreement, Sora will be able to generate short, user-prompted social videos that can be viewed and shared by fans, drawing from a set of more than 200 animated, masked and creature characters from Disney, Marvel, Pixar and Star Wars, including costumes, props, vehicles, and iconic environments. In addition, ChatGPT Images will be able to turn a few words by the user into fully generated images in seconds, drawing from the same intellectual property. The agreement does not include any talent likenesses or voices.<br />
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Alongside the licensing agreement, Disney will become a major customer of OpenAI, using its APIs to build new products, tools, and experiences, including for Disney+, and deploying ChatGPT for its employees.<br />
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As part of the agreement, Disney will make a &#36;1 billion equity investment in OpenAI, and receive warrants to purchase additional equity.<br />
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Under the agreement, Disney and OpenAI are affirming a shared commitment to the responsible use of AI that protects user safety and the rights of creators. Together, the companies will advance human-centered AI that respects the creative industries and expands what is possible for storytelling.<br />
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The transaction is subject to the negotiation of definitive agreements, required corporate and board approvals, and customary closing conditions.<br />
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“Technological innovation has continually shaped the evolution of entertainment, bringing with it new ways to create and share great stories with the world,” said Robert A. Iger, CEO, The Walt Disney Company. “The rapid advancement of artificial intelligence marks an important moment for our industry, and through this collaboration with OpenAI we will thoughtfully and responsibly extend the reach of our storytelling through generative AI, while respecting and protecting creators and their works. Bringing together Disney’s iconic stories and characters with OpenAI’s groundbreaking technology puts imagination and creativity directly into the hands of Disney fans in ways we’ve never seen before, giving them richer and more personal ways to connect with the Disney characters and stories they love.”<br />
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“Disney is the global gold standard for storytelling, and we’re excited to partner to allow Sora and ChatGPT Images to expand the way people create and experience great content,” said Sam Altman, co-founder and CEO of OpenAI. “This agreement shows how AI companies and creative leaders can work together responsibly to promote innovation that benefits society, respect the importance of creativity, and help works reach vast new audiences.”<br />
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Under the license, fans will be able to watch curated selections of Sora-generated videos on Disney+, and OpenAI and Disney will collaborate to utilize OpenAI’s models to power new experiences for Disney + subscribers, furthering innovative and creative ways to connect with Disney’s stories and characters. Sora and ChatGPT Images are expected to start generating fan-inspired videos with Disney’s multi-brand licensed characters in early 2026.<br />
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Among the characters fans will be able to use in their creations are Mickey Mouse, Minnie Mouse, Lilo, Stitch, Ariel, Belle, Beast, Cinderella, Baymax, Simba, Mufasa, as well as characters from the worlds of Encanto, Frozen, Inside Out, Moana, Monsters Inc., Toy Story, Up, Zootopia, and many more; plus iconic animated or illustrated versions of Marvel and Lucasfilm characters like Black Panther, Captain America, Deadpool, Groot, Iron Man, Loki, Thor, Thanos, Darth Vader, Han Solo, Luke Skywalker, Leia, the Mandalorian, Stormtroopers, Yoda and more.<br />
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As part of the agreement, OpenAI has committed to continuing its industry leadership in implementing responsible measures to further address trust and safety, including age-appropriate policies and other reasonable controls across the service. In addition, OpenAI and Disney have affirmed a shared commitment to maintaining robust controls to prevent the generation of illegal or harmful content, to respect the rights of content owners in relation to the outputs of models, and to respect the rights of individuals to appropriately control the use of their voice and likeness.]]></content:encoded>
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